Cross-Cultural User-Interface Design; For Work, Home, and On the Way
نویسنده
چکیده
User interfaces for desktop, Web, mobile, and vehicle platforms reach across culturally diverse user communities, sometimes within a single country/language group, and certainly across the glob. If user interfaces are to be usable, useful, and appealing to such a wide range of users, user-interface /user-experience developers must account for cultural aspects in globalizing/localizing products and services. In this tutorial, participants will learn practical principles and techniques that are immediately useful in terms of both analysis and design tasks. They will have an opportunity to put their understanding into practice through a series of pen-and-paper exercises. Duration Full Day Tutorial Instructor Mr. Aaron Marcus, President Aaron Marcus and Associates, Inc. (AM+A) 1196 Euclid Avenue, Suite 1F Berkeley, CA 94708-1640 USA Tel: +1-510-601-0994 Fax: 1+510-527-1994 Web: www.AMandA.com Email: [email protected] Main Contact Mr. Aaron Marcus, President Aaron Marcus and Associates, Inc. (AM+A) 1196 Euclid Avenue, Suite 1F Berkeley, CA 94708-1640 USA Tel: +1-510-601-0994 Fax: 1+510-527-1994 Web: www.AMandA.com Email: [email protected] AM+A Cross-Cultural User-Interface Design: For Work, Home, and On the Way Page 2 Aaron Marcus and Associates, Inc., www.AMandA.com
منابع مشابه
Cross-Cultural User-Interface Design
Cross-cultural user-interface designers should account for dimensions of cultures, e.g., the cultural anthropologist Hofstede's five dimensions when they conside potential design strategies. Recent publications suggest other deep cultural influences on the way people think, act, and feel, which suggest there may be cultural biases in traditional industry usability precepts.
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